Computer Reviews Journal

An Infusion Model for The Adoption of Social Media in Nigerian Tertiary Institution

Abstract

Peter Adebayo Idowu, Racheal Adefunke Oladejo, Jeremiah Ademola Balogun, Olusegun `Sarumi

This study aims to understand the trend of social media adoption among youths especially undergraduates of Nigerian tertiary institutions. This study used a questionnaire for identifying the various social media platforms. Also, the study formulated a polynomial function for estimating the number of students who will adopt the use of social media platforms based on the number of years after the year of social media adoption. The results of the study show that the social media platform adopted by Nigerian undergraduate students include: Facebook, Twitter, Instagram, SnapChat, WhatsApp, LinkedIn, WeChat, ResearchGate, Academia and Line. The results show that the most commonly used platforms are: Facebook, SnapChat, Twitter and Instagram while the earliest adopted platforms include: Facebook in 2007, Twitter in 2009 including Instagram and WhatsApp in 2010. The results showed that the infusion model for the adoption of social media was formulated, using a polynomial function with the best fit of the cumulative frequency distribution of the number of users each year. He study concluded that using the polynomial function of social media infusion, the total number of future adopters of social media can be estimated from the number of years from the year of the adoption of the platform.