E-commerce as a Vehicle Towards Sustainable National Development in Nigeria

Prospects and Challenges


  • Muqsitat Motunrayo Ojedokun University of Ibadan


E-commerce, Sustainable national development, ICT, Nigeria


The emergence of Information and Communication Technology (ICT) has created a lot of opportunities for its end users, globally. However, despite the recognized embedded benefits of e-commerce, its utilization for sustainable national development in Nigeria is still largely low. On this basis, this paper discusses the prospect of e-commerce as a vehicle towards sustainable national development in Nigeria, and the challenges militating against its adequate adoption. The Diffusion of Innovation Theory was employed as conceptual framework. The paper argues that e-commerce can contribute in multiple ways to the actualization of the Nigeria’s drive towards the attainment of sustainable national development through the improvement of the Nigerian banking sector, the promotion of indigenous entrepreneurship, increase in foreign exchange, and the development of small and medium scale businesses. However, despite its embedded advantages, digital divide, illiteracy, skepticism/distrust, fear of cybercrime exposure and poor access to relevant information are among the major challenges militating against the successful adoption of electronic commerce in Nigeria. The Nigerian Government should exert more efforts towards effective domestication of E-commerce because it is capable of contributing significantly to the successful actualization of the nation’s vision 2020 plan and the attainment of its sustainable development goals.


Download data is not yet available.

Author Biography

Muqsitat Motunrayo Ojedokun, University of Ibadan

African Regional Centre for Information Science. University of Ibadan, Nigeria.


1. Adam, S., Mulye, R., Deans, K. R., & Palihawadana, D. (2002). E-marketing in perspective: a three-country comparison of business use of the Internet. Marketing Intelligence & Planning, 20(4), 243-251.
2. AKWAJA, C. ¬ (2018). Nigeria e-Commerce Market to Hit $13bn in 2018 – Study. Leadership. March 16.
3. Anumba, C. J., & Ruikar, K. (2002). Electronic commerce in construction—trends and prospects. Automation in construction, 11(3), 265-275.
4. Anup, K. G. (1997). Securing e-commerce: A systemic approach. Journal of Internet Banking and Commerce, 2(4), 9704-04.
5. Ayo, C. K. (2006). The prospects of e-commerce implementation in Nigeria. Journal of Internet Banking and Commerce, 11(3).
6. Ayo, C. K., Adewoye, J. O., & Oni, A. A. (2011). Business-to-consumer e-commerce in Nigeria: Prospects and challenges. African Journal of Business Management, 5(13), 5109-5117.
7. Bui, T. X., Sankaran, S., & Sebastian, I. M. (2003). A framework for measuring national e-readiness. International Journal of Electronic Business,1(1), 3-22.
8. Channels Television, (October, 2018). Sunrise Daily Programme.
9. Goldstein, A., & O’Connor, D. (2001, Jan.). Navigating between Scylla and Charybdis: Will e-commerce help solve problems that have dogged developing countries for decades, or will a widening digital divide entrench them still further in a vicious circle of poverty? OECD Observer, 72(3).
10. Gravier, G., Neirinckx, A., Chau Ngo, P., Paquet, M., & Pardo-Ricklin, L. (2016). Delivering value in the digital age: E-commerce Phenomenon. Available at https://digitalvalueblogblog.wordpress.com/2016/11/05/e-commerce-phenomenon/
11. Hanna, N. K. (2003). Why National Strategies are needed for ICT-enabled Development. World Bank Staff Paper. Washington, DC: World Bank.
12. Hussain, (2013). Atiya. “E-Commerce and Beyond: Opportunities for developing country SMEs.” International Trade Forum, no. 4(2013).
13. ITU, (2013). Measuring the Information Society 2013.ITU.Geneva. Available: http://www.itu.int/en/ITUD/Statistics/Document/publication/mis2013/MIS2013
14. Laudon, C. K. & Traver, C.G. (2013). E- commerce: Business, Technology, Society. Pearson. ISBN 9780132730358. Available at www.pearson.com.
15. Lawrence, J. E., & Tar, U. A. (2010). Barriers to e-commerce in developing countries. Information, society and justice journal, 3(1), 23-35.
16. Lele S.M (1991). “Sustainable Development A Critical Review on world Development (1991): Plan of implementation of the world summit on sustainable development at the united Nation” Conference. Available at WWW. UN. Org/ … /WSSD_PlanImpl- pdf
17. Lim, K. H., Leung, K., Sia, C. L., & Lee, M. K. O. (2004). Is eCommerce boundary-less? Effects of individualism- collectivism and uncertainty avoidance on Internet shopping. Journal of International Business Studies, 35(6), 545(15).
18. Mimiko, O. (1998). The State and the growth/Development Agenda: Africa and East/Asia in Context in Kolawole D. (ed) Issues in Nigerian Government and Politics. Ibadan, Dekaal Publishers. 18:163-166
19. Molla, A., & Heeks, R. (2007). Exploring e-commerce benefits for businesses in a developing country. The Information Society, 23(2), 95-108.
20. Montealegre, R. (1999). A case for more case study research in the implementation of Information Technology in less developed countries. Information Technology for Development, 8(4), 199.
21. Ngai, E. W., & Wat, F. K. T. (2002). A literature review and classification of electronic commerce research. Information & Management, 39(5), 415-429.
22. Ngampathanakul, P, & Pilling, A. (2005). Attitudes toward internet adoption by small and medium sized enterprises (SME’s); a cross cultural comparison of the Thailand British Experience. ABAC Journal, 25(1), 67–76.
23. Nielsen Holdings N.V. (2014). Malaysians rank among the world’s most avid online shoppers. The Nielsen Global Survey of E-commerce. Retrieved from http://www.nielsen.com/my/en/press-room/2014/e-commerce.html
24. Nigerian Law Today, (2014). E-Commerce evolution in Nigeria: opportunities and threats. Available at Nigerialawtoday.com
25. Nwabueze, A. U., & Ozioko, R. E. (2011). Information and Communication Technology for Sustainable Development in Nigeria. Library Philosophy and Practice.
26. Omololu, A. (2018). Effects of e-commerce on Nigeria. People’s Daily. November 9.
27. People’s Daily, (2014). Effects of e-commerce on Nigeria. Available at http://www.peoplesdailyng.com/effects-of-e-commerce-on-nigeria/
28. PricewaterhouseCoopers Private Limited, (2014). Evolution of e-commerce in India: Creating the bricks behind the clicks. Corporate Communications, India. Available at www.pwc.in.
29. Qureshi, S., & Davis, A. (2006). The Effect of E-commerce on Development. AMCIS 2006 Proceedings, 422.
30. Rogers, E. M. & Shoemaker, F. F. (1971). Communication of Innovation. New York: The Free Press.
31. Rogers, E. M. (2003). Diffusion of innovations (5th ed). New York: Free Press.
32. Samarajiva, R. (2001, Jan.). Sri Lanka's telecom revolution: For many developing countries, inadequate telephone service is a major obstacle to joining the e-commerce age. Sri Lanka's experience shows that competition is the key to improving telecom access. OECD Observer, 79(3).
33. Shahjee, R. (2016). The Impact of Electronic Commerce on Business Organization. Scholarly Research Journal for Interdisciplinary Studies. VOL 27(4), 3130-3140. Available at www.srjis.com
34. Sin Tan, K, Choy Chong, S, Lin, B, Cyril Eze, U. (2009). Internet-based ICT adoption: Evidence from Malaysian SMEs. Industrial Management & Data Systems, 109(2), 224–244.
35. Stylianou, C. A., Robbins, S.S., & Jackson, P., (2003). "Perceptions and Attitudes about E-Commerce Development in China: An Exploratory Study," Journal of Global Information Management (JGIM), IGI Global, 11(2), pages 31-47, April.
36. Tan, Z, & Ouyang, W. (2004). Diffusion and impacts of the internet and e-commerce in China. Electronic Markets, 14(1), 25–35.
37. Ukodie, A. (2004). Ekuwem: Nigerian striking force: Icons of ICT in Nigeria: Their passion, vision, thoughts. Lagos: ICT Publications.
38. UNCTAD, (2001). E-Commerce and Development Report, 2001, Geneva: UNCTAD. Available at www.unctad.org/ecommerce/ docs/edr01_en.htm (last accessed January 2002)
39. UNCTAD, (2018). eCommerce Week: Summary Report. UNCTAD. Available at https://unctad.org/meetings/en/SessionalDocuments/dtl_eWeek2018_summary_en.pdf
40. United Nations Development Programme, (2018). Sustainable Development Goals? UNDP
41. Vinne, M (2018). History of E- Banking in Nigeria. InfoGuideNigeria.com. Available at https://infoguidenigeria.com/history-of-e-banking-nigeria/
42. Odedra-Straub, M. (2003) “E-commerce and Development: Whose Development?” Electronic Journal on Information Systems in Developing Countries, 11(2), 1-5,
43. Ojo, A. T. (2004, May). Enhancing the efficiency of the payment system: Conceptual Framework. In A paper presented at the 9th CBN Monetary Policy Forum, Abuja (p. 7).



How to Cite

Ojedokun, M. M. (2019). E-commerce as a Vehicle Towards Sustainable National Development in Nigeria: Prospects and Challenges. SOCIALSCI JOURNAL, 3, 253-262. Retrieved from https://purkh.com/index.php/tosocial/article/view/272



Research Articles